Wheels4Water at HOW Design Live
From May 2 – 6, 2017, over 3,000 creatives traveled to Chicago to take part in one of the year’s most anticipated design conferences: HOW Design Live. The conference is a week-long exploration of design, with speakers and workshops featuring the world’s top creative minds. To make the week even more impactful, Wheels4Water was selected as the Official Cause, creating an opportunity to partner with the conference management and attendees to raise funding to fight the global water crisis!
In order to bring attendees into the story of Wheels4Water, our team created an engaging booth experience where we shared the history of our efforts and impact to date, with numerous opportunities for people to experience firsthand the impact of the water crisis and move towards action. Apparel and posters were given out in exchange for donations, and people were invited to feel the weight of 5 gallons of water in a jerry can.
The most popular booth activity was the opportunity to ride a mile and have $40 donated in your name, courtesy of our longtime partner, O’Neil Printing. Special thanks to Peloton for sponsoring the event and providing a team and stationary bikes!
By the end of the week, we had raised $12,000 to help Ugandans get access to safe water. A huge thank you to the HOW Design Live team and attendees for taking a stand against the global water crisis! Because of your help, over 300 people will now receive safe water for life.
To view photos of the event, please visit our Flickr page.
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